Winning the RFP for The Town of Nantucket through Branding…

Case Study

Background
Over the years the Town’s waste removal service brand had been ignored. The new owners and management team wanted to turn things around.

Objective

  • Craft a new company logo

  • Build a user friendly website.

  • Bring excitement in the local population of their new organic compost product.

  • Create a package design for a sustainable burlap bag.

Challenges:

  • Continue to be viewed as a serious player in the organic compost marketplace.

  • Create a brand identity that would pop on Burlap Bags.

Client
Oyster Environmental LLC

Length of Engagement
9 months

My Contribution

  • Strategy, Logo

  • Package Design

  • Web Design & majority of Copywriting

Impact:
Help inform Nantucket Town of the their newest OMRI certified leaf yard compost product that is packaged in burlap bags that Oyster Environmental is serious about stewarding sustainable systems. Through the process of brand strategy and identity work and website design Oyster Environmental LLC was able win the RFP for The Town of Nantucket.

Logo Application

What started as a simple Identity Design expanded to Package and Web Design.