Winning the RFP for The Town of Nantucket through Branding…
Case Study
Background
Over the years the Town’s waste removal service brand had been ignored. The new owners and management team wanted to turn things around.
Objective
Bring excitement in the local population of their new organic compost product for their new compost business.
Craft a new company logo
Create a package design for a sustainable burlap bag.
Build a user friendly website.
Challenges:
To be viewed as a serious player in the organic compost marketplace while being the town's Waste Management service.
Create a brand identity that would pop on Burlap Bags.
Client
Oyster Environmental LLC
Length of Engagement
9 months
My Contribution
Brand Strategy
Logo Identity
Package Design
Web Design & collaborated with the Copywriting
Wayfinding Signage
Collateral Design
Impact:
Help inform Nantucket Town of the their newest OMRI certified leaf yard compost product that is packaged in burlap bags that Oyster Environmental is serious about stewarding sustainable systems. Through the process of brand strategy and identity work and website design Oyster Environmental LLC was able win the RFP for The Town of Nantucket.
Logo Application
What started as a simple Identity Design expanded to Package and Web Design.
