Case Study

Objective:

Client currently has a type logo solution. They have international product reach. Create a graphic logo that is more towards a look and feel of a universal icon would be ideal.

Variation of current typographical logo solutions for DB found online.

Process:

I researched that Diamondback Bicycles has a graphical logo but it still uses a typographical solution.

My version of a typographical logo solution.

The backward D and forward facing B are embedded in the logo.

Visual steps on how the DB graphical logo solution was created.

Solution:

The hexagon split revealing a diamondback shape. The middle diamond + the left arrow = diamond back; the right side triangle was kept and further split up to indicate going forward because the bike is a mode of transportation.

Also during research the diamond shape also correlates to the Diamondback snake’s head.

DB logo color with 3d look. The colors selected was from research of where a diamondback snake resides in the dessert climate. The warm earthy tones of the ground, (orange-red), juxtaposed with the cool blue sky colors.

Basic Brand Guidelines:

Typography:

Why was Franklin Gothic Font family chosen:

• Sans-serif

• Clean Bold

• Nice weight variation

• Italics give a dynamic feel

Mock ups: