Objective:

Client currently has a type logo solution. They have international product reach. Create a graphic logo that is more towards a look and feel of a universal icon would be ideal.

Case Study

Variation of current typographical logo solutions for DB found online.

Process:

Diamondback Bicycles has a graphical logo but it still uses a typographical solution. I began sketching on the computer for possible solutions where they left off. I started with my version of a typographical logo to get the juices flowing and proceeded onto graphical solutions.

My version of a typographical logo to get the juices flowing. The backward D and forward facing B are embedded in the logo.

Visual steps on how the DB graphical logo solution was created. The internal diamond itself reminds me of the head of a Diamondback snake.

Solution:

My typographical logo solution for DB to get the creative juices flowing The hexagon split revealing a diamondback shape. Upon research the diamond shape also correlates to the diamondback snake’s head.

DB logo color with 3d look. The colors selected was from research of where a diamondback snake resides in the dessert climate. The warm earthy tones of the ground, (orange-red), juxtaposed with the cool blue sky colors.

Basic Brand Guidelines:

Typography:

Why was Franklin Gothic Font family chosen:

• Sans-serif

• Clean Bold

• Nice weight variation

• Italics give a dynamic feel

Mock up: