Ozark Grilling Pellets is a family owned business with roots in lumberjacking. In recent times they have found a market in creating high quality grilling pellets for consumer use. Their initial logo and package design had served their function but they wanted to communicate the high quality aspect of their brand. Their brand is for the fun relaxed backyard outdoorsy personality who enjoys the flavors from grilled food. Using their brand colors of black orange and white; with collaboration with the owners the new logo was created.
Please view the process of going through various iterations before we got to the final rebrand of the logo identity.
Logo sketches using original blade logo which eventually was not used.
Mascot illustration for the brand representing the three stake holders for possible placement on package design.
BBQ pig studies
BBQ pig logo sketches
Ozark Natural Grilling Pellets (ONGP) original logo was a saw. The owners wanted to keep some element of the saw. Eventually we started thinking about representing the brand as their version of the 3 pigs, each pig being a personification of the three owners. It was decided the pigs were not communicating the high quality that they wanted to be known for. Finally, the word mark solution with the Missouri state icon was chosen to showcase their brand.
Application of approved logo on the newly designed Polybag.