Client:

Self initiated project for Diamondback bicycles.

Objective:

Client currently has a type logo solution and I would like to explore different graphical solutions to represent their products that they can use on their bikes, websites, social media, apparel accessories etc. Currently, the DB logo is not as graphically catchy as a stand alone graphic logo. They have international product reach. A graphic logo that is more towards a look and feel of a universal icon would be ideal.

Process:

Online research was done of past history, types of bikes, target audience for this market. Next, researched the past logos as well as the current logo they have. It turns out Diamondback Bicycles have a graphical logo but it still uses a typographical solution. I began sketching on the computer for possible solutions where they left off. So I started with my version of a typographical logo to get the juices flowing and proceeded onto graphical solutions.

Variation of current typogragical logo solutions for DB found online.

My typographical logo solution for DB to get the creative juices flowing. Executed in Adobe Illustrator.

Visual steps on how the DB graphical logo solution was created. Executed in Adobe Illustrator.

DB logo color with 3d look. Executed in Adobe Illustrator.

Ultimately, I went with the splitting two overlapped hexagons that has the diamond in the middle with what looks like a back arrow, (on the left), thus indicating the name diamond back. I kept the forward arrows, (on the right) but showed gradiant going forward as a bicycle which is a symbol of transportation.